Internet marketing is the process of promoting your business on the world wide web. It’s not unusual for new online entrepreneurs to become overwhelmed trying to understand things like Search engine optimization, content marketing, Cost-per-click, Pay-per-click, keyword phrases and many more.
To help get you started if you’re new to the online business world, or even if you’re a seasoned pro, here are 5 internet marketing tactics that are proven to boost your brand online.
1. Email Marketing
Reading emails is the number one activity online (94% of people online send or receive emails, whereas 83% use a search engine and 61% use social media). In worldwide research conducted with marketing professionals they stated that email marketing was the most powerful online marketing technique. You can use emails to connect with your audience and build your brand using discounts, information on sales and by providing valuable and useful information for your audience.
2. Social Media
Social media is another powerful internet marketing tool. But don’t waste of your time striving to be on every single platform. It’s better to do your research and pinpoint which ones will be most influential for your online business. It’s better to have one really good social media site rather than numerous poorly managed sites.
Blogging is an effective way to boost your business, catch the attention of potential customers and maintain relationships with your current customers. Fresh and regularly updated content engages your target audience and also helps your website rankings in the search engines.
4. Search Engine Optimization
Search engine optimization is the process of organizing your website so that the search engines will list it in their search page search results. This organic, or unpaid traffic, includes how you insert words and phrases (known as your keywords) on to your web pages. These keywords are what your audience will type into a search engine when they are looking for the products and services that you sell online.
5. Content Marketing
If your website does not have good, valuable content that is useful to your audience then your online business has no value to your audience. Content can be read, watched, listened to and shared. Constantly deliver, on a regular basis, the best quality content you can. Create it for a human audience to read, watch or listen to, rather than for a search engine robot to pick up keywords. You can’t just stuff keywords into webpages, blogs, articles etc.