SEO (Search Engine Optimization) can seem very confusing to those who know very little about it.
While SEO is something that should be left to the professionals for anyone serious about getting either more business online, more online sales, or getting their blog out to a wide audience, if you’re just playing around, or interested in learning, here are a few tips to get you started.
1. Focus on a few keywords per page
Keywords are a huge part of SEO. Keywords are what actually achieve rankings on the search engines. For example, if you own a bog about running, obviously, «running» would be a major keyword.
The key thing to learn is finding the balance between having the keyword written enough, and also avoiding what’s known as «keyword stuffing». This is when the keyword is written so many times it becomes more like spam than an actual article.
When writing an article, focus on a few keywords, and when writing, make sure to add them in naturally. For those new to writing, this may be a bit more difficult, but with time, you may very well end up adding in the appropriate amount of keyword for maximum search engine exposure naturally.
2. Focus on the user, not the search engines
A major mistake many people make with SEO is focusing too much on getting great search engine rankings, and not enough focus on the actual people who will be viewing and interacting with the site. One of the biggest factors for great SEO is the actual user experience.
Google is constantly changing its algorithm to be more focused on the user. For those who do this, they’ll find they do better every update. For those who don’t, they’ll find their rankings dropping fast.
Be sure to keep the user in mind by creating content that reads well, adds value, and also have a user-friendly website.
3. Link up your site
Link building is a crucial part of SEO, but this isn’t just having your links listed on other people’s website, it also includes your own. When Google see’s your website is linking other pages of your site, it tells the Google bots the content on your site is relevant. One of the best ways to do this is to relate information in an article your writing to previous information in another article.
For example, if you own a fitness blog and already have a published post about dieting, while typing about exercise, you could tie in how dieting is relating, and then link to that dieting article. This makes it natural, relevant, and search engine friendly.