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5 Important Aspects of Internet Marketing

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The Internet has boomed especially in the last decade. It has provided an ample number of opportunities to businesses of every genre. Business owners have also realized the huge potential of the online world which has made them ponder about the various marketing strategies. Hiring an Internet Marketing Company has become a common trend for most of the firms.

However, before investing your money in the various Internet marketing techniques, it is important that you keep in mind the below-mentioned 5 Important Aspects of Internet Marketing.

Importance of Content

This is one of the foremost aspects of successful marketing of a website. In today’s competitive world, it is necessary to have a content that is unique and amazing to read. The only way to make your visitors engaged to your website is to serve them with quality and informative content. There is no point in posting useless or irrelevant content as it would put a scar in the minds of your visitors about your website.

Design of Your Website

The design of a website plays a pivotal role in the retention of visitors on your website. Thus, it becomes important that your website must be such that it keeps your visitors engaged and prompts them to explore more. This will in return prove to be very beneficial for your business as some of these visitors would get converted into your loyal customers. All your products and services showcased on your website will be of no use if they are not backed up by an amazing design.

Be Social

The impact of social media platforms is not hidden from anyone. With the advent of smartphones more and more users have become active on these platforms. With the perspective of businesses, social media is considered one of the most Affordable Internet Marketing strategy. All you need to do is create on account on these social media platforms and start promoting your business. This is beneficial especially for all the startups or the new players in the market. With the medium of social media, they will be able to create an awareness about their products in the minds of the visitors.

Building Links

Earning links from the top websites is not an easy task. Due to this reason, most of the companies hire professionals that have expertise in link building. The major search engines like Google, Yahoo etc, consider these links while displaying their search results. In today’s time, quality is all that matters. Therefore, special attention needs to be given on the relevancy and quality of your website. Getting a link from a recognized and reputed website will do wonders for your website.

Web Analytics

Website analytics will enable any business owner to have a clear idea about the actual traffic that has been received on his website. One great way of doing is by making use of Google analytics. This will allow you to know how your website was found, what were the keywords that were used for searching the website, what all pages were viewed, the number of active visitors on your website and much more.

Conclusion

All the points that are mentioned in this article are considered really important for effective Internet marketing. Each aspect has its own importance and must not be neglected. Following them will prove very helpful for your business website.

Do let me know your view about the article in the comments section below.



Source by Morris Edwards

5 Online Marketing Trends of 2017 You Must Know

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If you are a passionate marketer just like me, who is striving hard to keep up with the pace of vicissitudes occurring in the content marketing industry, you will definitely enjoy exploring this article! Talking about the year 2017 on advertising community, it was fully action-packed with lots of new endeavors.

Keeping in mind the eventful online marketing industry, it is impossible to admit that this pace would get any lower. So do you have any plans to cope up with the pace? I know it is somewhat daunting, but this is why I have written the blog! Let us discuss some of the leading trends of 2017 in the content marketing industry so that we are ready to handle it:

Personalization Phenomenon

Due to the bombardment of content and the development of new trends, the users are fully aware of the pros and cons. They are enjoying the luxury as a result of these advancements, but the users are also being manipulated and misguided through online marketing.

To handle this scenario, the marketers are now working on the Personalization phenomenon. The more user-friendly the content and online presence is, the more likely it is that the customers will feel relaxed and secure. Features offered should be more collaborative, and the individualized experience should be integrated.

Diversification of Advertisement

As the process of information flow on the internet is a never ending story, I should say, the customers have access to the online content information through various resources. Do you know the effects of these additional variables and considerations on the buyer? They are much confused now, but as everything has Pros and Cons, the people now are much more knowledgeable.

Thus they take more time to decide. They are inclined to conduct more researches than before. The decisions these days are complex, and the marketers are using more diverse mediums to attract their potential customers.

Buying Arenas: More than Ever!

The online shopping platforms are increasing day by day. Every company has its online marketing portal also as the online presence liberates you from the physical existence limitations. Now, due to this ease for the buyers, the online marketers have also been blessed by the numerous opportunities for advertising and conversion of potential customers.

Many vendors have gone ‘online’ via their App, and they are paying to the advertisers to display their App so that the customers can buy directly from that application. Through this method, the potential customer is converted before they move on to the vendor’s website. This is indeed a great accomplishment for the vendors.

Mobile-optimized Marketing: On the Go!

Desktops usage has reduced over the past ten years, due to the increasing usage of the Mobile Phones and Tablets. The cell phones these days are bigger in size having larger screens and easier-to-use interface. Browsing the Internet through cell phones and tablets is a fun-filled activity. The marketing experts are paying more attention towards the responsiveness of the websites on these platforms.

Companies like Google, Amazon, Facebook, Twitter (and much more) are structuring their applications for the Cell Phones and Tablets, making sure that the leads are generated colossally.

Better the Amalgamation; Better The Results!

The Online Marketing strategy of the organizations is now integrated into the concept of mainstream marketing. Moreover, the online marketing has taken the place of the traditional marketing and its campaigns. The online marketing is traceable and diverse in nature.

To exemplify, I would like to mention regarding the interdependency of various marketing techniques. No matter how excellently written the online content is, without SEO it is not worthy enough to generate leads.

If you think keeping pace with these trends is difficult, you can take help from an online content marketing company that can cater your content marketing requirements effectively.



Source by Alfred Clark

Top Digital Marketing Trends To Transform Your Business Skills

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The trends of the digital world have high hitting stride and everyone is trying them because it is the time to bring you back from the last winter break and settle down in to the shine of 2017. From the evolving world of technologies to the expectations of instant communications, you should take a note on some digital marketing horizons based on the unexceptional experiences. Reaching the customers with the segmented messages, quantifying the impact of marketing campaigns, and understanding the marketing tactics help to stand out in the competition as they offer competitive advantages.

Competition Soaring Tips To Keep Yourself On The Track Of Digital Marketing:-

  • Content Ruling The Throne: Content marketing is not a new trend as people are not over with this year old horizon. Even B2B has raised their content creation rate since last year according to the structure. Reason being audience is not interested in the advertisement and content not only serve the purpose of marketing but also provide some intuitive knowledge about things happening all around. Some prefer co-created of personalize while others go for customization in the array.
  • Social Media On The Go: The trend of social media marketing is getting viral with each passing day and it is undoubtedly a game changer with driven results. Facebook, Instagram, Twitter, and Pinterest are most used social networking sites that are used for the promotional purposes. As it is the most powerful platform that has huge number of visitors every day, it informs and guides in the customer decisions better than anyone else could do.
  • Global Marketing For All: A business is all about growth and tailoring the market campaigns and website landing pages accordingly. The market competition is not limited to any city, state, or country it is getting globally as the customers are. Marketing restricted to single country has become obsolete and nowadays business is all about sprouting well in the entire national as well as the international market segments.
  • A Year For Images And Videos: Pop-ups, banner ads, annoying brand messages are age-old now and falling out of the flavor. Today, audience doesn’t want to get annoyed as corporate torture is enough to do the job. Facebook, Instagram, Twitter and even Pinterest are stressed on entertaining the people in smart, sassy, and relevant way so why business owners should nag behind. As a customer, a person wants to learn about new things and videos and images serve the purpose well. Moreover, they are easy to save and share with others.



Source by Gunjan Singh

Oil-To-Gas Conversion: Should You Make the Switch in Your Home?

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Many homeowners are making the switch from an oil-burning furnace to one that uses natural gas instead. Learn the basics about both heating methods to determine which is right for you.

Keeping your home warm in the winter is vital, especially if you live in a cooler region of the country. However, the recent and ongoing rise in fuel costs can make you pause-is it worth being a little cold to save money? If you’re struggling with skyrocketing heating bills and live in a home or building that uses heating oil rather than natural gas, you might benefit from making the switch. Though it won’t be cheap up front, converting your home’s heating method from oil to gas can save you money in the long run. Research the pros and cons, and contact your local residential heating specialist to learn more.

Costs

Natural gas costs much less than oil, and given the constant rise in oil costs, that doesn’t seem likely to change in the future. Thus, a home can be heated by natural gas much more cost-effectively than if the same home used oil for heating. However, due to the high cost of converting your home from oil to gas, it may take a few years for you to reap the financial benefits. If your furnace isn’t a candidate for simple burner replacement, you might need to purchase and install an entirely new furnace. You might need an upgrade to your existing gas line. If your home doesn’t have a gas line, your heating technician will have to install one from scratch. All of this to say: Don’t expect your new gas furnace to pay for itself for several years.

Upgrade vs. Conversion

If your oil furnace is several decades old, you might not need to convert to gas in order to lower your heating bills. Replacing that inefficient oil furnace with a new, more efficient model can cut your heating bills almost in half, without tacking on the conversion costs. You can also hire a furnace repair professional to install a digital thermostat, so you have more control over the temperature of your home-and thus, the energy you’re consuming. The fuel costs will still be higher than with natural gas, but the initial outlay may be less than for oil-to-gas conversion.

Environmental Considerations

Unfortunately, neither heating oil nor natural gas is particularly good for the environment. Both add pollution to the air as they burn, and both contribute to global warming. Additionally, the process of drilling for both gas and oil is harmful to the Earth. When you’re shopping for a new furnace, whether oil- or gas-burning, look for a unit that is energy efficient to minimize your impact on the environment.

When you decide to convert from oil to natural gas, hire a heating professional who will adhere to all local regulations for gas lines and who will take all of the necessary safety precautions. Installing a furnace is not a DIY job, unless you’re a home repair expert. And be prepared to be committed to your home and this new heating system for at least five years, or however long it will take to recoup the conversion costs through lower heating bills.



Source by Penny Q Jones

Don’t Spend Any Money Until You Try These Traffic Generation Techniques

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When it comes to keeping a blog or a website, a lot of industry experts follow a 10/90 rule. The 10/90 rule is a ratio interpreted to mean you should spend 10% of your time creating and 90% of your time promoting. This should let you know, no matter how far you get in internet marketing, traffic and a lot of it will always be in demand.

If we think about cost efficiency, the 10/90 ratio makes a lot of sense when we think about how many people are online at any given time. No matter how many posts you write, if people do not see it, literally it is worth nothing more than a waste of time.

The quickest way to get visitors to your site, of course, is to have an advertising budget. With an advertising budget, you can target a market on Facebook or you can bid on keywords that you want to rank for using Google AdWords, however, after shelling out the money it is costing you to run your site, are you ready for another expense?

There are certain things you can do both before and after you publish a blog post that will increase the odds of you getting traffic to your site. When you first start out, your momentum is going to be driven by referrals, but if you follow these tips, organic traffic from the search engines will eventually follow.

Organic Traffic From On Page SEO

SEO is short for Search Engine Optimization. Search Engine Optimization is the science of optimizing a website or a blog for the search engines. The algorithm Google uses to rank websites is awfully sophisticated. There was a time when you jam whatever keywords you wanted into your metadata and your page or post would be indexed and ranked in no time. Now, it isn’t that easy. In order for your page to be ranked properly, your keywords have to match the content and your content has to match both the inbound and the outbound links and the quality of those links are also taken into consideration.

With that said, there is a lot of information on the web about on page SEO. While in the very beginning it will not help out too much, in the long run, as your site or blog begins gaining momentum in the search engines based on other factors, organic traffic from your on page SEO efforts will start to come through. You want to be in an optimal position to capture organic traffic from the search engine because they tend to convert better as they were looking for the keyword you ranked on the first page for.

Link Building

On page SEO formulas are technical, where as link building techniques are unorthodox in comparison and fall under the umbrella of off page SEO techniques. What they both have in common, though is neither of the two happen over night.

Link building is pretty advanced and it requires personal attention. Most times, bloggers and those with websites don’t start link building until after they have gained some ground in the industry. However, beginning to build relationships long before you are ready to execute a full fledged link building strategy will make link building a walk in the park.

When it comes to search engine optimization, the Google algorithm, as mentioned, takes into account the amount and quality of links you connect to as well as the amount and quality of links connecting to you. For example, if you have 5 sites linking to one of your blog posts but each of those sites only gets 15 new visits a day and the site is so new it isn’t even indexed, Google won’t see you as an authority. However if you have 1 site linking to one of your blog posts and the site sees over 10,000 new visits a day, then you have a fighting chance of ranking for whatever keyword linked that big site to your post.

In the same respect, if you do a blog post and link to a site that Google doesn’t know, Google isn’t going to think you know what you are talking about when it comes to that particular keyword. However, if you link to a site that is an authority in the field and you are using them as a reference, Google trusts them and so Google’s algorithm will begin to trust you.

Link building strategies involve a lot of outreach. It’s said you should have a list of about 100 bloggers that you are to email to ask if they would be willing to Tweet one of your posts to your followers. The goal is to guest post on their site, but when it comes to link building strategies, building relationships will give you leverage and that is something you can start long before you start shooting off those 100 emails.

As you slowly build your blog, be sure to visit other blogs in your niche and spend weeks or even months, genuinely commenting on posts. Now, when you are ready to ask for a promotional favor, you are already a friend of the site and it will be really hard to say “No”.

Social Media Networks and Bookmarking Sites

As soon as you publish a blog post or webpage, be sure to share it with your social media networks and ask your friends if they can share it. If you are active in any groups on any of your networks be sure to share it in your groups as well and ask that they share it on their personal timelines.

Bookmarking sites are really important. The biggest one is Reddit. If you have never used Reddit, just know the Reddit audience is trained to follow links so you will be able to get traffic referred to your site, although keeping them on your site will be another story. Any search in Google for bookmarking site will bring up lists of them that you can chose from.

Images

In everything you do online, you want to make sure you have high quality images. Not only will it make your blog posts or site look clean, good pictures also make a site look sophisticated. There are plenty of stock photo sites to choose from which will be better than grabbing images directly from Google images and using them without citing a source.

There are a lot of studies that show, images in a post will increase engagement by over 20 percent. For that reason, you want to make sure you have pictures in all of your posts and in the event you have a really long post, use relevant images to keep the reader going.

Ping Your Site

There are so many websites popping up every single day, how is Google supposed to keep track? The Google algorithm does a pretty good job, but even still, after every post, you should ping your site. Pinging your site or your post is a way to let the search engines know that you updated your site or that you have a new post.

A Google search for sites that will ping your URL will bring up dozens of lists. Pick about 3 or 4 of the services and enter your link.

Instagram

Instagram is a social site so it could have been included in a previous category. However, promoting your blog on Instagram is totally different. First, you edit your profile to include a link to your website or blog. If it is too long, use a link shortener like TinyUrl to shorten your link.

Take a screen shot of your blog post that includes the title or you can use a graphic design editing suit (Gimp is free) to add the title as a text overlay to a photo featured in the blog post or a picture of your sites logo. Share this picture on Instagram. The trick is to use all the relevant hashtags of your target audience and include the hashtag linkinbio.

Not only will you drive a little traffic to your blog, the Instagram audience is engaged so you may even get a comment or two.

Blog Commenting

Not only is blog commenting a great way to get recognized by established bloggers which will put you in a position in the future to effectively execute a link building strategy, it will also send traffic back to your site. People read comments all of the time and people often engage with comments. For that reason, you want to find blogs in your niche and blogs where your target market hangs out and you want to comment on those posts. The quicker you are to comment on a new post, the more likely you are to receive traffic back to your site.

Targeting Your Audience

You have to think really hard and really long about who your target market is. You also have to make sure that your target market is composed of people you can get to. If you want to sell items, but you are targeting people who need money then it isn’t going to work. If you have a way for people to make money and you target people who don’t have any, then you may be in business.

A huge mistake a lot of people make when they are first starting out is they do not know what to say to secure an audience. As ambitious as you may feel, if you spend time speaking to your target market about what they want to hear, you will have all of the opportunity in the world to speak to them about what you want them to hear and they will be happy to listen.

Once you know your target market, the first thing on your agenda should be to get them to like you. Use inspirational and motivational posts. Posts that will tell them how to solve a problem that isn’t a business opportunity but a post that lets them know you are relatable and you understand what they are going through.

Before you set off to learn how to advertise, do A/B testing on your advertisements, figure out Google AdWords and how to use the Keyword Planner, try the techniques outlined for you and experience a spike in traffic and increasing traffic over time.



Source by BruShonna Law

Increasing Your Reach on Social Media

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We have established over and over again how important social media is for your content. Undoubtedly, content is king but once you have written that amazing content, you need to allow other people to benefit from it and that is where increasing your reach on social media comes in.

Social media’s most important role

As you are probably well aware, social media is your way of connecting with other people so that they can get to know you and to embrace what empassions you. It is exactly through those interactions with other people that they can benefit from what you have to offer. One thing that you should keep in mind is that your content and social media are very closely tied to search engine optimization (SEO). When people who you don’t know are looking for what you are offering, you want yours to be the first business to come up in the search engine’s pages. You want to rank higher than any other business so that you can eventually manage to sell your products and/or services to the other person.

Social media is an extremely powerful tool and you should make sure that you understand all that it has to offer so that you can leverage it to the best of your ability. You and the people you are trying to reach will benefit.

Widening your reach on social media

You may be connected to a nice number of people on social media. However, you may not realize that your number of connections may not be enough. If that is the case, it is time for you to increase your span and there are several ways that you can do that. It is just a matter of figuring out how to make that happen using the tools that are available to you.

  • Amazing content is key: You probably know this already but you are not helping yourself or your business if you don’t put your best effort into writing content. If it is mediocre, why would anyone else want to read it? With the amount of competition that you have, you can’t afford to offer anything less than amazing. As you are writing content, you need to keep keywords and key phrases in mind. They are critical to the success of your content. When it comes to your content (an effective form of content is a blog), you need to keep in mind that your goal is to offer educational, valuable, compelling ideas that make the reader want to continue reading. That is all that you should have in mind. Your content should never be about trying to sell anyone anything. Of course, honestly, that is your ultimate goal but it is a goal that you will accomplish always down the road (if you are lucky). The reason that the keywords are so critical may be obvious to you but not everyone necessarily understands it. It is because you want the other person to find you when he or she is searching online. Your content needs to resonate with the other person.
  • Concentrate on acquiring inbound links: Inbound links goes back to the search that other people will be conducting online. Inbound links (or backlinks) are very important for your business. That doesn’t just mean the concept of those links. It also means that the links themselves must be good quality. If any of your links are broken, they will not work and then the other person will not be able to land on your website. Your relationship with the person will be over before it has even had a chance to begin. Of course, the content itself must be everything that it should be (exciting, informative, valuable, educational, etc). If your content isn’t any good, it is doubtful that the person will even arrive at the point where he or she is willing to click on your links. Your links also go a long way to contributing positively to your credibility and trustworthiness. First of all, you need to believe in what you are doing and in how you are expressing it. If you are secure, you will not only post your own (original) content but you will also post valuable content that comes from other people. The reason that you will do that is because your top priority is to satisfy the wants and needs of your reader. It goes back to the concept of WIIFM? (What’s In It For Me?) No matter how talented and knowledgeable you are, if you are not able to solve the other person’s problem, it won’t work out for you.
  • Boost your number of followers: If you are good at what you do, the people who have become your loyal followers will tell other people about you. Those people, in turn, will tell other people and, before you know it, you will have a whole bunch of new followers. Of course, it goes without saying that as you increase the number of followers that you have acquired, they must all be the kind of followers who you want. They must be following you for the right reasons. Your followers must be relevant to your business and you must have some sort of emotional connection that binds you.
  • Ensure that your social media profiles are perfect: It will never be enough for you to simply start social media profiles and then walk away from them. Social media profiles must be nurtured and you must pay attention to them on a consistent basis. That means that not only should you complete each of your online profiles but you should also make sure to keep the content fresh, when appropriate.
  • Establish and nurture relationships online and in person: Relationships are at the heart of your social media success (and your business’ success). It is a really good idea to cultivate relationships both online and in person. That is one way to really keep the relationships solid and meaningful. Just like anything that is worth having in life, relationships take care and love. If you put a great deal of effort into them, you will get back at least as much from the other person.

Conclusion

Broadening your reach through social media is probably not as difficult as you may think. However, it is absolutely necessary for your business if you have any hope of becoming more successful than you are right now. Increasing your span will help you to build a stronger social media presence, which is essential to your success. Take advantage of all that social media has to offer. It will help you tremendously to increase your numbers.



Source by Michael Cohn

Enclosed Trailer Wall Construction

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This is the first article of a ten-part series discussing the various individual components of enclosed trailers and how they will relate to the long-term stability of your trailer.

One of the most important components of enclosed trailers is their wall construction. Wall constructions come in a variety of combinations. Most enclosed trailers will use aluminum, steel, galvanized steel sometimes referred to as Galvaneal; or FRP. For wall cross members, steel or aluminum is used. Attached to the cross members is plywood, luan, aluminum or a combination of these.

Exterior

Most commonly used is the aluminum exterior. Normally ranging in thickness from .024 – .050, aluminum is the most common form of exterior. It is durable, lasts long, and does not rust. It is the lightest materials used for the exterior of an enclosed trailer. These are applied in panels using screws, rivets, 3M adhesive tape or an industrial epoxy. Using thicker exterior aluminum will generally increase trailer stability and preserve the aesthetics of the trailer longer. FRP (Fiberglass Reinforced Plastics) is a fiberglass based wall than lasts long and is easy to repair. FRP is normally only available in white. Steel and galvanized steel are generally the least desirable exterior as they will rust and tend to deteriorate rapidly.

Cross Members

The materials used to build the wall cross members are made of steel or aluminum. The steel variety is implemented using either a z-channel, hat post or box tube. Hat post implementations use the same steel configuration as road signs, while z-channel is a hat post cut in half. A box tube has steel on all four sides and is generally considered the most desirable due to strength. Z-channel is the least desirable because of their strength while hat post is cost compromise between box tube and z-channel. For commercial uses or if your application requires wall mounted devices, box tube is a must. Generally, enclosed trailers with hot post a z-channel tend to have their exteriors look “wavy” over time. Normally, cross members are 16″ on center. Some manufacturers use 24″ on center, consumers should be wary of these trailers if they also use z-channel or hat post because of the lack of strength.

Wall Material

Generally, with hat post and z-channel, the walls will have plywood reinforcement. Plywood will add weight over luan with box tube. Looking long term, it is more economical to pay more for a box tub wall trailer if the trailer is used frequently due to added fuel costs. Interior aluminum walls are aesthetically pleasing and are easily cleaned. Some trailers offer a white vinyl coating over luan called designer board. These walls are also easy to clean with a lesser cost than aluminum.



Source by William Mrozinski

Who Is The Target Market For Leasing Luxury Cars?

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What is the leasing market?

The car leasing market is an alternative way for a business or individual to have access to a new car, without having the capital to afford to buy one.

Leasing a car is often viewed as a more affordable option than buying a car, mainly because you can select, within reason, the car you would like to drive, the cost of which is taken as a set monthly fee.

At the end of the lease contract (normally 3 years, depending on the age of the car) the car is replaced with a brand new model if the contract is renewed.

Is it a stable market?

Unlike owning a car, the leasing company takes the depreciation of the vehicle into account; as such there is no risk involved further down the line. This appeals to business owners as not only can tax liability be accurately forecasted, but there are also the economies of scale to be had with large fleets of lease cars.

It is widely predicted within the automotive industry that within the next 10 – 15 years leasing a car will be the norm, and the majority of us will be avoiding the expense of a new car to follow this trend.

Market trends

Following on from this prediction, past market trends have shown that there is a slowing in the decline of the UK used car market. In comparison to the year on year drop in new car sales of 26.6%, the used car market only dropped 5.9% in the first half of 2010.

Over the past decade the UK used car market has grown a total of 7%, this is in spite of the negative media attention it attracts and inconsistent promotion by vehicle manufacturers.

According to these figures, the steady demand for used cars has assisted the franchised dealer networks to ride out a storm; this is before the long awaited scrappage incentive scheme came to the fore.

According to research firm Trend Tracker nearly four used cars are sold for every new one in 2010.

The effect on the leasing market

More than half of the new car demand is corporate; as such this change in purchasing behaviour has led to a change in tack from the leasing companies themselves. Holding onto the car after the 3 year contract is up is now being encouraged as this will help to combat the reduction in the number of contracts being available, as well as make an indent into the potential losses that would come from vehicle disposals.

So who is the target market?

Originally the domain of the corporations and big business, it is now becoming more and more common for the individual to choose a lease car. In the same instance the business clients haven’t dwindled, rather there has been a shift towards more economical and environmentally sound models.



Source by Gwyne Cee

7 Wonders Of Using Webinars For Your Business

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A webinar is simply a live web-based video or audio seminar that connects the host of the webinar to an audience. Often webinars are recorded, so the host can send it out to people who missed the live version.

Running a webinar for your business doesn’t have to be expensive. In fact it’s possible to run online business webinars to build your brand, improve your profits and bolster your bottom line without spending a penny.

Let’s take a look at 7 wonders a webinar can do for your business.

1. Unlimited Reach

Regardless of your budget and the size your company, you can reach your audience with a webinar. The smallest home-based online business with can virtually reach the world with a webinar. Thanks to the internet and free webinar service providers, your personal time investment is all that is needed to become a worldwide business.

2. You Reduce Your Marketing Costs

Webinars make it very easy to introduce yourself to the world. People want to do business with a person, not a website. YouTube Live, Google Hangouts, Facebook Live and other websites and software suites offer free webinar services. This allows you to significantly reduce the amount of money you spend building your customer base over more expensive, traditional marketing methods.

3. Turn Your Webinar Into A Product

Online entrepreneurs often grumble they don’t have a product to sell. When you host and record a webinar you instantly have an informative product that you can sell again and again.

4. You Build Your Email List

Free webinars may be the most effective, low-cost way to build your list. This gives you a group of qualified prospects you can market to any time, people that are interested in what you have to say.

5. You Become An Authority Figure In Your Market

Giving free or paid webinars, you look like a pro. Your audience will see you as an authority figure in your field simply because of your capability to broadcast through a webinar. Even if you’re nervous as can be to give a webinar, your audience doesn’t know this!

6. A Passive Income Sales Funnel

After you plan, host and finish a successful webinar, you have an effective element of a sales funnel. You can use that same recorded webinar endlessly to promote the building of a passive income.

7. You Build Customer Loyalty

Running a webinar for your business is a great way to attract new customers. They’re also excellent for showing your current customer base that they matter to you. They’re a quick and easy way to deliver massive value and information which builds client loyalty and leads to word-of-mouth referrals.



Source by Jon Allo

Thai Style Management

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If you are dealing with Thai companies or have set up a company in Thailand, do not assume that these companies are run in the same way that they would be back home. In the West people work for a company or organization, and their loyalty is to that organization. In Thailand organizations are not run collectively, as in Japan, but by one person. That person has to be someone able to exercise authority and who can command respect. The older and more important he (or she) is, the more he (or she) will be respected. Thai worker-s are loyal to their boss, provided he does all that is required of him.

However, a manager’s role is not confined to achieving work targets. It spills over into other areas. In Thai society superiors have obligations to the people in their charge. They are expected to treat them kindly, paying attention to their welfare, and covering up their mistakes. A manager is regarded as a patron by his staff, and is expected to empathize with them and assist them in all kinds of ways, from helping their relatives find jobs to presiding over weddings.

This entails performing a balancing act between the exercise of authority (pradet) and patronage (prakun). If you look after your staff well, you will earn their respect and loyalty, and they will be prepared to go that extra mile for you when you need it. But if you fail to develop a deep and trusting relationship with your subordinates, your position is weakened.

In Western companies it is usual practice to fire staff if they are not performing well. Not so in Thai companies, where most employees expect to wend all their lives in the same company. To dismiss someone for incompetence or laziness could cause them to lose face. Besides, they may have powerful contacts. If you need to reprove someone, tread very carefully. Praise is a far more potent motivator than blame.

Some international companies with subsidiaries operating in Thailand have been known to bite the bullet and fire the local manager, but actions like this can have unintended, and unfortunate, consequences.

Establishing Trust

The Thais prefer do to business with someone they know and trust, so your priority must be to establish a good working relationship (nam jai). This inevitably takes time, so patience is essential. Nobody should expect to arrive in Bangkok one day and leave with a contract signed, sealed, and delivered the next.

First impressions are important, which is why you should abide strictly by the dress code, especially in Bangkok. You might imagine that in view of the capital’s hot and sticky climate people would dress down for comfort, but you would be wrong. Thai men dress in smart suits for formal meetings and visits, and they expect visitors to do the same. Thai women look equally smart. Blame this all on the former Thai Prime Minister Phibul Songkhram for insisting that formal Western dress was a mark of civilization, and anything else was not.

To make life bearable you might want to invest at the outset in a custom-made lightweight suit, which a local Indian or Chinese tailor should be able to run up for you in twenty-four hours as you recover from jet lag. Bear in mind, too, that many of the buildings you will be visiting have superefficient air-conditioning.

For informal gatherings outside business hours more casual attire is often worn, provided it looks smart. Brightly colored Thai cotton or silk shirts go over very well on these occasions, but it is wise to check what the dress code will be to avoid embarrassment. It goes without saying that you should be well groomed and, ideally, c1ean- shaven. The Thais distrust people with beards and unkempt hair.

Do not underestimate the importance of social gatherings, as this is one way of gaining trust. Also, while eating your noodles you may well learn useful snippets of information that do not come out during the formal meetings. Thais who are inhibited about voicing their opinions in formal meetings because of their lack of fluency in English are more likely to open up in a more relaxed atmosphere. so be prepared to brush up your social skills and realize that time spent making small talk in good company is often time well spent. However, avoid becoming so relaxed that you forget the rules of etiquette; steer away from taboo subjects, and don’t make jokes that are liable to be lost in translation. Remember that a certain amount of flattery always goes over well.



Source by Sinoosa Shinsorati